Assoc. Prof. Dr. Hasan Yousef Aljuhmani completed his undergraduate studies in Management Information Systems at Jadara University in 2014. He received his master’s (2017) and doctoral (2021) degrees in Business Administration from Girne American University. He received the title of Assistant Professor in 2022. His research interests include strategic management , digital transformation , the effects of artificial intelligence on organisational performance , social media marketing and sustainability. He has published numerous articles indexed in international indexes such as SSCI, as well as book chapters and international conference papers in these fields. Dr. Aljuhmani has also supervised many master’s and doctoral theses.